Capturing the voice of older consumers in relation to financial products and services.



Brennan, Carol and Ritch, Elaine (2009) Capturing the voice of older consumers in relation to financial products and services. In: Consumer 09: 4th International Consumer Sciences Research Conference, 24 - 26 June 2009 , Queen Margaret University, Edinburgh.

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Item Type: Conference or Workshop Item (Paper)
Divisions: School of Arts, Social Sciences and Management > Business, Enterprise & Management
Date Deposited: 24 Mar 2010 12:28
Last Modified: 13 May 2011 14:35
URI: http://eresearch.qmu.ac.uk/id/eprint/1374

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