Evaluating electronic channels of distribution in the hotel sector: a Delphi study.

Abstract

This article is based on the findings of the initial rounds of a Delphi study that focused on identifying a potential range of methods to help hotels both select and evaluate electronic channels of distribution. A review of the background to both electronic distribution in the industry and hotel distribution in particular is provided, highlighting important issues for hoteliers. The work demonstrates the need for and potential utility of a channel evaluation methodology. Construction of the Delphi and the selection process for participants is described along with key findings and interim conclusions.