Evaluating electronic channels of distribution in the hotel sector: a Delphi study.



Frew, Andrew J and O'Connor, P (2000) Evaluating electronic channels of distribution in the hotel sector: a Delphi study. Information Technology and Tourism, 3 (4). pp. 177-194. ISSN 1098-3058

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Abstract

This article is based on the findings of the initial rounds of a Delphi study that focused on identifying a potential range of methods to help hotels both select and evaluate electronic channels of distribution. A review of the background to both electronic distribution in the industry and hotel distribution in particular is provided, highlighting important issues for hoteliers. The work demonstrates the need for and potential utility of a channel evaluation methodology. Construction of the Delphi and the selection process for participants is described along with key findings and interim conclusions.

Item Type: Article
Divisions: School of Arts, Social Sciences and Management > Business, Enterprise & Management
Date Deposited: 31 Mar 2010 12:59
Last Modified: 26 May 2011 14:02
URI: http://eresearch.qmu.ac.uk/id/eprint/1417

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