Enhancing Cultural Tourism e-Services through Heritage Interpretation



Mitsche, Nicole and Reino, Sofia and Knox, Dan and Bauernfeind, Ulrike (2008) Enhancing Cultural Tourism e-Services through Heritage Interpretation. In: Information and communication technologies in tourism 2008 : proceedings of the international conference in Innsbruck, Austria 2008. Springer, New York, pp. 418-429. ISBN 978-3-211-77279-9 (Print) 978-3-211-77280-5 (Online)

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Abstract

Cultural heritage is a main contributor to tourism development. These two activities heavily rely on the communication process for attracting visitors and to provide them with a satisfactory experience, which can be enhanced through effective heritage interpretation. This paper argues that there are opportunities for the application of e-Services in the delivery of heritage interpretation through the Internet – optimising results for the fulfilment of both marketing and interpretation purposes. This paper investigates visitor satisfaction with museums and explores the use of e-Services for both cultural attraction operators and destination managers over a two-stages empricical research. On one side, this study identifies the contribution of heritage interpretation practices to the overall visitor satisfaction in museums. On the other side, it evaluates the current integration of e-Services in cultural attractions and destination websites. The results are integrated and developed into practical industry implications both for cultural attractions and destination website developmet.

Item Type: Book Section
Additional Information: Published by SpringerWienNewYork
Uncontrolled Keywords: tourism development, Information and Communication Technologies, ICT, Heritage interpretation.
Date Deposited: 18 Jan 2009 08:33
Last Modified: 19 Mar 2014 12:54
URI: http://eresearch.qmu.ac.uk/id/eprint/228

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