The Contribution of Technology-Based Heritage Interpretation to the Visitor Satisfaction in Museums

Reino, Sofia and Mitsche, Nicole and Frew, Andrew J (2007) The Contribution of Technology-Based Heritage Interpretation to the Visitor Satisfaction in Museums. In: Information and Communication Technologies in Tourism 2007. Springer, Vienna, pp. 341-352.

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The tradition of heritage interpretation is moving away from purely conservational and educational goals to an entertainment- and experience-oriented interpretative provision. New technologies are gaining prominence in museums to enhance visitors’ mindfulness, subsequent learning outcomes and satisfaction. Extant research literature reflects technology-based heritage interpretation; however, such studies implement predetermined outputs which have never been tested by the demand side. This paper seeks to assess technology-mediated heritage interpretation, merging both theory from the museums management and customer satisfaction literatures, and applying Importance-Performance Analysis. Results reveal that new technology does not represent a substitute for other interpretative applications. Its appropriate use in those museums with a traditional interpretative layout enhances displays´ multisensory provision and visitors´ perceived interactivity. The use of technology is more appreciated in traditional museums than in those with live interpretation.

Item Type: Book Section
Additional Information: Published by SpringerWienNewYork
Uncontrolled Keywords: ICT, Information and Communication Technologies, Heritage Interpretation, Visitor Attraction Management, Tourism.
Divisions: School of Arts, Social Sciences and Management > Business, Enterprise & Management
Date Deposited: 18 Jan 2009 08:32
Last Modified: 02 Feb 2017 15:37


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