Preston, Chris (2010) Parental Influence upon Children's food consumption. International Journal of Consumer Studies, 34 (2). pp. 179-182. ISSN 14706423
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This paper finds that children's food consumption is most strongly influenced by parental influence and grocery category management, and that attempts to positively influence childrens diets have been mistakenly orientated towards advertising and promotion to children. Distribution practices and advertising to parents should be more fully considered
|Deposited On:||24 Jun 2011 09:19|
|Last Modified:||24 Jun 2011 09:19|
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