Parental Influence upon Children's food consumption

Preston, Chris (2010) Parental Influence upon Children's food consumption. International Journal of Consumer Studies, 34 (2). pp. 179-182. ISSN 14706423

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This paper finds that children's food consumption is most strongly influenced by parental influence and grocery category management, and that attempts to positively influence childrens diets have been mistakenly orientated towards advertising and promotion to children. Distribution practices and advertising to parents should be more fully considered

Item Type: Article
Divisions: School of Arts, Social Sciences and Management > Business, Enterprise & Management
Date Deposited: 24 Jun 2011 08:19
Last Modified: 24 Jun 2011 08:19

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