McGuire, David and Cross, C and Murphy, C (2007) A media perspective on HRD. Advances in Developing Human Resources, 9 (1). pp. 58-71. ISSN 15234223
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Official URL: http://dx.doi.org/10.1177/1523422306294495
The problem and the solution. Media perceptions of HRD matter. Corporate identity works in the context of corporate mission, corporate visual image and corporate reputation. These are applied to the HRD field here and illustrated with a content analysis of instances of HRD in six major newspapers in the UK and US. The paper concludes that branding and cultivating the right media perception of HRD is essential to attracting the right personnel, enhancing the field’s reputation, maintaining relevance and cultivating growth.
|Uncontrolled Keywords:||HRD brand; content analysis; identity; image; media; reputation|
|Deposited On:||29 Jan 2009 12:51|
|Last Modified:||18 May 2011 14:37|
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