A media perspective on HRD



McGuire, David and Cross, C and Murphy, C (2007) A media perspective on HRD. Advances in Developing Human Resources, 9 (1). pp. 58-71. ISSN 15234223

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Abstract

The problem and the solution. Media perceptions of HRD matter. Corporate identity works in the context of corporate mission, corporate visual image and corporate reputation. These are applied to the HRD field here and illustrated with a content analysis of instances of HRD in six major newspapers in the UK and US. The paper concludes that branding and cultivating the right media perception of HRD is essential to attracting the right personnel, enhancing the field’s reputation, maintaining relevance and cultivating growth.

Item Type: Article
Uncontrolled Keywords: HRD brand; content analysis; identity; image; media; reputation
Divisions: School of Arts, Social Sciences and Management > Business, Enterprise & Management
Date Deposited: 29 Jan 2009 12:51
Last Modified: 19 Mar 2014 12:54
URI: http://eresearch.qmu.ac.uk/id/eprint/263

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