Hay, Brian and Morrison, Alison (2012) Political Intervention in a National Tourism Event: The Politics of Homecoming Scotland. In: The New Golden Age of Tourism & Hospitality, 2012 CAUTHE Conference, 6-9 February 2012, Melbourne Convention Centre, Australia.
The aim of this paper is to provide insight and analysis into the politics of a government tourism initiative within the geographic context of Scotland. It highlights the catalytic role of key government agencies in channelling investment, energies, events and marketing effort into a nationally focused tourism theme: Homecoming Scotland 2009 (HS09). The paper delves below the public relations veneer of many such activities to uncover the political debates and controversies that may have detracted from the successes of the initiative.
|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||Events, Politics, Scotland|
|Divisions:||School of Arts, Social Sciences and Management > Business, Enterprise & Management|
|Date Deposited:||12 Mar 2012 11:25|
|Last Modified:||02 Feb 2017 15:41|
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