Public relations and ‘its’ media: Exploring the role of trade media in the enactment of public relations’ professional project



Edwards, Lee and Pieczka, Magda (2013) Public relations and ‘its’ media: Exploring the role of trade media in the enactment of public relations’ professional project. Public Relations Inquiry, 2 (1). pp. 5-25. ISSN 2046-147X, ESSN: 2046-1488

[img] PDF
eResearch_2920.pdf
Restricted to Repository staff only

Download (408kB)

Abstract

This paper explores the relationship between trade media and the construction of occupational legitimacy in the context of professional projects, using the example of public relations. We suggest that the practices of trade journalism result in such media playing the role of an institutional sub-system within occupational fields such as public relations, helping to construction occupational archetypes that have disciplinary effects on practitioners and provide the basis for public claims to legitimacy. We illustrate our argument by presenting the results of a critical discourse analysis of PRWeek, the main trade publication for public relations in the UK, to demonstrate how jurisdiction, practice and practitioners are constructed through media discourses in ways that serve the professional project articulated by the powerful actors in the field .

Item Type: Article
Divisions: School of Arts, Social Sciences and Management > Media, Communication and Production
Date Deposited: 24 Sep 2012 10:07
Last Modified: 19 Mar 2014 13:00
URI: http://eresearch.qmu.ac.uk/id/eprint/2920

Actions (login required)

View Item View Item