Assessing the quality of service provided by market research agencies.



Donnelly, Mike and Hull, Selma Van't and Will, Valerie (2000) Assessing the quality of service provided by market research agencies. Total Quality Management, 11 (4/5/6). pp. 490-500. ISSN 0954-4127

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Abstract

Assesses the quality of service provided by market research agencies. Significance of delivering service to the business; Features which matter most to clients of market research agencies; Key dimensions by which customers evaluate service quality.

Item Type: Article
Divisions: School of Health Sciences > Clinical Audiology, Speech and Language Research Centre
Date Deposited: 28 Apr 2009 09:04
Last Modified: 16 Nov 2012 15:39
URI: http://eresearch.qmu.ac.uk/id/eprint/450

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