Donnelly, Mike and Hull, Selma Van't and Will, Valerie (2000) Assessing the quality of service provided by market research agencies. Total Quality Management, 11 (4/5/6). pp. 490-500. ISSN 0954-4127
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Official URL: http://dx.doi.org/10.1080/09544120050007805
Assesses the quality of service provided by market research agencies. Significance of delivering service to the business; Features which matter most to clients of market research agencies; Key dimensions by which customers evaluate service quality.
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