Drink labelling and the ‘Sensible Drinking’ message; awareness and perceptions among supermarket shoppers in Scotland



Gill, Jan and O'May, Fiona (2006) Drink labelling and the ‘Sensible Drinking’ message; awareness and perceptions among supermarket shoppers in Scotland. British Medical Journal, 332 (6-b).

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Abstract

Sir, Within the UK eleven years on from the publication of the ‘Sensible drinking’ guidelines1, the social repercussions from the abuse of alcohol remain a major issue. Several government-led initiatives have ensued. One, the labelling of drink cans and bottles has been adopted in varying degrees. Unit labelling was introduced to the UK in 1998 on a voluntary basis, two years ago the government encouraged drink producers to add a sensible drinking message to their labels2.

Item Type: Article
Divisions: School of Arts, Social Sciences and Management > Psychology and Sociology
Date Deposited: 12 Apr 2009 09:24
Last Modified: 19 Mar 2014 12:55
URI: http://eresearch.qmu.ac.uk/id/eprint/493

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