Report submitted to ScotMid Co-operative Society ‘Recall, understanding and responses to the ‘Sensible Drinking message’ among supermarket shoppers in Scotland’.



Gill, Jan and O'May, Fiona and Donaghy, Marie (2005) Report submitted to ScotMid Co-operative Society ‘Recall, understanding and responses to the ‘Sensible Drinking message’ among supermarket shoppers in Scotland’. Project Report. Queen Margaret University College, Edinburgh. (Submitted)

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Abstract

This study was conducted with the following general aims; • To investigate the feasibility of carrying out a questionnaire-based study dealing with issues relating to alcohol drinking within the supermarket setting. • To document awareness and recall of the UK ‘Sensible Drinking’ message among shoppers. • To investigate the perceived usefulness of the message and the ability to apply knowledge to personal drinking. • To monitor awareness of, and response to, the initiative by the Co-operative Society to promote the ‘Sensible Drinking’ message on wine labels. • To distribute and monitor reaction to ‘Sensible Drinking ‘guidance literature.

Item Type: Monograph (Project Report)
Divisions: School of Health Sciences > Dietetics, Nutrition and Biological Sciences
Date Deposited: 15 Apr 2009 08:24
Last Modified: 19 Mar 2014 12:55
URI: http://eresearch.qmu.ac.uk/id/eprint/506

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