Cases studies as narrative accounts of public relations professional practice

Pieczka, Magda (2007) Cases studies as narrative accounts of public relations professional practice. Journal of Public Relations Research, 19 (4). pp. 333-356. ISSN 1062-726X

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This article offers a narrative analysis of competition case studies, a genre of public relations discourse. The aim is to examine the representation of public relations expertise produced by practitioners in cooperation with a professional association. Using narrative concepts such as character, narrative function, plot, point of view, and time, the analysis identifies ways in which the actual experience of practice is narratively transformed, and reflects on the reasons behind this transformation. Findings are presented under 3 main headings: professional work, narrative transformations, and professional legitimacy; and they highlight the interplay of individual experience and professional group aims.

Item Type: Article
Divisions: School of Arts, Social Sciences and Management > Media, Communication and Production
Date Deposited: 16 Apr 2008 11:14
Last Modified: 02 Feb 2017 15:37


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