Fashion Forecast:Is Green the New Black?

Ritch, Elaine (2009) Fashion Forecast:Is Green the New Black? In: Graduate School Conference, 25th November 2009, Queen Margaret University, Edinburgh.


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This research aims to understand consumer perception regarding the ethics which surround the fashion industry. The impact upon the environment from the fashion industry is growing due to consumer demand for an increased cycle of new fashion, decrease in garment price and the use of developing economies to reduce production costs. Although the fashion industry may not be at the fore of environmental concerns there is a body of evidence which suggests that current consumption levels are unsustainable and that consumer behaviour requires a change in order to be ethical. However, consumer behaviour is habitual and change will need to be facilitated easily and with additional consumer benefits (Memeryet al 2005; Schaefer and Crane 2005).

Item Type: Conference or Workshop Item (Poster)
Divisions: School of Arts, Social Sciences and Management > Business, Enterprise & Management
Date Deposited: 02 Dec 2009 14:02
Last Modified: 02 Feb 2017 15:38


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