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Graham, Stedman and Delpy Neirotti , Lisa and Goldblatt, Joe J (2001) The ultimate guide to sports marketing. 2nd ed. McGraw-Hill. ISBN 0071361243
Graham, Stedman and Goldblatt, Joe J and Delpy Neirotti , Lisa (1995) The ultimate guide to sport event management and marketing. Irwin Professional, Chicago. ISBN 0786302445