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Tzschentke, Nadia and Kirk, David and Lynch, Paul (2008) Going green: Decisional factors in small hospitality operations. International Journal of Hospitality Management, 27 (1). pp. 126-133. ISSN 02784319

McEachern, M G and Willock, Joyce and Seaman, Claire and Kirk, David (2005) Using the Theory of Planned Behaviour to Help Predict Consumer Value of Eco-labelling Formats: A Focus on Fresh Meat. In: 2005 Annual Meeting of the Agriculture, Food and Human Values Society and the Association for the Study of Food and Society, June 9-12th 2005 , Portland, Oregon.. (Unpublished)