|Up a level|
Preston, Chris (2010) Parental Influence upon Children's food consumption. International Journal of Consumer Studies, 34 (2). pp. 179-182. ISSN 14706423
Preston, Chris (2009) Children's perception of ostensibly adult orientated advertising. In: Icoria 2009: Conference of the European Advertising Academy, Klagenfurt, Austria.
Preston, Chris (2009) Parental Influence upon Children’s Diet: The Issue of Category. In: Consumer 09: 4th International Consumer Sciences Research Conference, 24 - 26 June 2009 , Queen Margaret University, Edinburgh.
Preston, Chris (2008) Children's reflection upon the regulation of food advertising in the UK. In: European Advertising Academy, April 2008, Antwerp.
Preston, Chris (2005) Advertising to children and social responsibility. Young Consumers: Insight and Ideas for Responsible Marketers, 6 (4). pp. 61-67. ISSN 1747-3616