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Preston, Chris (2016) Guest Editorship of International Journal of Consumer Studies: special issue on children as consumers. International Journal of Consumer Studies, 40 (5). ISSN 1470-6423

Preston, Chris (2016) Pre-school children and marketing communications. International Journal of Consumer Studies, 40 (5). pp. 618-623. ISSN 14706423

Preston, Chris (2016) Ethical Issues around On-Line Marketing to Children. In: ICIMA 17th International Conference on Internet marketing and Advertising, Naarden, The Netherlands. (Unpublished)

Preston, Chris (2013) What can the Hospitality Industry learn from Perceptions of Greenwashing. In: CHME International Hospitality conference, Edinburgh. (Unpublished)

Preston, Chris (2012) Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, 2nd Edition. Wiley. ISBN 978-0-470-89107-0

Preston, Chris (2010) Parental Influence upon Children's food consumption. International Journal of Consumer Studies, 34 (2). pp. 179-182. ISSN 14706423

Preston, Chris (2009) Children's perception of ostensibly adult orientated advertising. In: Icoria 2009: Conference of the European Advertising Academy, Klagenfurt, Austria.

Preston, Chris (2009) Parental Influence upon Children’s Diet: The Issue of Category. In: Consumer 09: 4th International Consumer Sciences Research Conference, 24 - 26 June 2009, Queen Margaret University, Edinburgh.

Preston, Chris (2009) Parental Influence upon Children’s Food Consumption: The Issue of Category. In: Consumer09, 24-26 June, Queen Margaret University, Edinburgh . (Unpublished)

Preston, Chris (2009) The Sub-Targeting of Children within Ostensibly Adult Orientated Advertising. In: Conference of the European Advertising Academy, 25-27 June, Klagenfurt, Austria. (Unpublished)

Preston, Chris (2008) Children's reflection upon the regulation of food advertising in the UK. In: European Advertising Academy, April 2008, Antwerp.

Preston, Chris (2006) Children's Interaction with Adult Orientated Advertising. The Marketing Review, 6 (1). pp. 73-84. ISSN 1469-347X, ESSN: 1472-1384

Preston, Chris (2006) Elaboration Likelihood and Non-Child Targeted Advertising. In: Child and Teen Consumption, Copenhagen Business School . (Unpublished)

Preston, Chris (2005) Advertising to children and social responsibility. Young Consumers: Insight and Ideas for Responsible Marketers, 6 (4). pp. 61-67. ISSN 1747-3616

Preston, Chris (2005) Children’s Understanding of Adult Orientated Advertising. In: Academy of Marketing Conference, Dublin, Ireland. (Unpublished)

Preston, Chris (2004) Children's advertising: the ethics of economic socialisation. International Journal of Consumer Studies, 28 (4). ISSN 1470-6423

Preston, Chris (2004) Ethics and Advertising to Children. In: The Academy of Marketing ‘Marketing Virtue’ Conference, Cheltenham, England. (Unpublished)

Preston, Chris (2001) Internet Marketing and Consumer Motivation to Consume. In: 11th International Conference on Research in the Distributive Trades, Tilburg, Netherlands. (Unpublished)

Preston, Chris (2000) The Problem with Micro-Marketing. Journal of Advertising Research, 40 (4). pp. 55-58. ISSN 0021-8499

Preston, Chris (2000) Are Children Seeing Through ITC Advertising Regulations? International Journal of Advertising, 19 (1). ISSN ISSN: 0265-0487, ESSN: 0265-0487

This list was generated on Sun Jan 22 02:14:58 2017 GMT.