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dc.contributor.authorPieczka, Magdaen
dc.contributor.editorHeath, Robert L.en
dc.contributor.editorJohansen, Winnien
dc.date.accessioned2019-10-17T15:20:31Z
dc.date.available2019-10-17T15:20:31Z
dc.date.issued2018-08-31
dc.identifier.citationPieczka, M. (2018) Strategy as discourse. In: Heath, R. L. & Johansen, W. (eds.) The International Encyclopedia of Strategic Communication. London: Wiley-Blackwell.en
dc.identifier.isbn9781119010715en
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/10115
dc.identifier.urihttps://www.wiley.com/en-gb/The+International+Encyclopedia+of+Strategic+Communication%2C+3+Volume+Set-p-9781119010715
dc.descriptionPieczka, Magda - ORCID 0000-0002-5979-1121 https://orcid.org/0000-0002-5979-1121en
dc.descriptionItem not available in this repository.
dc.description.abstractStrategy as discourse is a distinct approach to the analysis of organizational strategy that focuses on how discursive practices “give social existence to the objects (e.g. ‘opportunities’, ‘markets’, ‘competencies’ that researchers are urged to study; that students are expected to know about; and which managers are urged to act upon” (Ezzamel & Wilmott, 2008, p.192). It provides an alternative lens to strategy, traditionally understood in a rationalist manner as dealing with objectively existing material entities such as organization, environment, or market, where strategy is a matter of gaining accurate knowledge to support rational decision-making. Strategy as discourse is also seen as a language-focused extension to strategy-as-practice (SAP), an interpretivist approach that focuses on the micro-level of activities undertaken by strategists in daily practice. Seen as a particularly fruitful development, this strand of analysis connects discursive and non-discursive activity to explore how texts and their contextual characteristics (physical, social, psychological) can be treated as resources employed in the processes of production and consumption of strategy (Balogun et al, 2014).en
dc.description.urihttps://www.wiley.com/en-gb/The+International+Encyclopedia+of+Strategic+Communication%2C+3+Volume+Set-p-9781119010715en
dc.language.isoenen
dc.publisherWiley-Blackwellen
dc.relation.ispartofThe International Encyclopedia of Strategic Communicationen
dc.relation.ispartofseriesICAZ - Wiley Blackwell-ICA International Encyclopedias of Communication;
dc.titleStrategy as discourseen
dc.typeBook chapteren
dcterms.accessRightsnone
dc.description.ispublishedpub
rioxxterms.typeBook chapteren
rioxxterms.publicationdate2018-08-31
refterms.dateFCD2019-10-17
refterms.depositExceptionNAen
refterms.accessExceptionNAen
refterms.technicalExceptionNAen
refterms.panelUnspecifieden
qmu.authorPieczka, Magdaen
qmu.centreCentre for Communication, Cultural and Media Studiesen
dc.description.statuspub
refterms.versionNAen
refterms.dateDeposit2019-10-17


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