Fruitful Artefacts: The role of artistic and creative practices within cultural organizations
Schrag, A. (2020) Fruitful Artefacts: The role of artistic and creative practices within cultural organizations. International Journal of Cultural Management (In Press).
How can artistic processes can be positioned inside organisational structures and what are the effects of that repositioning? What is the role of art within cultural management, rather than something that is delivered to audiences? This paper presents a single case study explored via a practice-based methodology looking at what occurs when artistic methodologies, are positioned at the heart of cultural management. As cultural organisa-tions are pressured to considered innovative and enterprising ways to survive, the re-search acts as a reminder that artists are experts in asking ‘the rights sorts of questions’, and as such speaks to the importance of creativity within the management of culture. This has implications for policy makers and funders, but also cultural organisations that are considering how to reimagine what it is they do, how and why, and how to make their cultural management more meaningful to themselves, but also their stakeholders.