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Undergraduate
BA (Hons) Public Relations, Marketing and Events
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QMU Repositories
eTheses
Undergraduate
BA (Hons) Public Relations, Marketing and Events
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The Impact of Social Media and The Influencer Community on the Buying Decision – A Study Exploring Factors Shaping Purchase Behaviours
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10845.pdf (1.219Mb)
Date
2020
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https://eresearch.qmu.ac.uk/handle/20.500.12289/10845
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BA (Hons) Public Relations, Marketing and Events
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