An Investigation into the Relationships Between Volunteer Motivations, Satisfaction and Future Volunteering Intentions: 2014 Glasgow Commonwealth Games

Abstract

Volunteers contribute to a large proportion of the workforce at an event as well as provide organisations with several benefits including economic benefits and so it is important for the event manager to understand the motivations of these volunteers. In addition to volunteer motivations, other concepts such as satisfaction and future volunteering intentions are also important in terms of recruitment and retainment of volunteers. The purpose of this study is to investigate the possible relationships between motivation, satisfaction and future volunteering intentions of volunteers at the 2014 Glasgow Commonwealth Games. This study uses a deductive quantitative approach in order to collect data and used a 28 item questionnaire that was developed using literature discussed in Chapter 2 and then posted to a Facebook group called VAMOS 2014 in which it supports the volunteering legacy created from the 2014 Commonwealth Games. Through this the questionnaire received 90 responses resulting in a 4.75% response rate, this is lower than the desired rate however the responses received did result in some significant data. The majority of participants were female (81.1%), over the age of 55 (40%) and in full-time employment (52.2%). The data shows that the most motivational factor for respondents were ‘I wanted to contribute to the event’, the factor that the majority of respondents were satisfied by their relationship with other volunteers. The results also show that there is a physical relationship between satisfaction and motivation as well as satisfaction and future volunteering motivations.