Is There Negative Gender Bias Towards Women in the Craft Beer Revolution?
Abstract
Craft beer not only presents a growing market but an associated subculture, laying claim to
subverting the norm and presenting an unbiased, non-gendered space. There is an increase
of females working within the industry but a relatively low number of female brewers (SIBA
2018). Counter to the egalitarian message beer journalism and media promotes reports of
sexism throughout the industry. With very little research into gender phenomenon in this field
this study sets out to establish if the craft beer revolution is as progressive as it’s message or
if a negative gender bias exists towards females is present.