MSc in Media, Management and the Creative Industries

The approaches to marketing and content release in SVOD

Unknown author (2021)

Subscription Video on Demand (SVOD) is a sector of the television market that is constantly evolving in parallel to technological advancements. Recently there has been the emergence of varying approaches by platforms towards ...
‘Oh Ellie. They should be terrified of you.’ How The Last of Us Part 2 develops deep emotional connections and an immersive narrative journey in a violent post-apocalyptic world.

Unknown author (2021)

This piece of research was focused on examining the narrative journey of the Naughty Dog video game, The Last of Us Part 2. Within this game, this research specifically focused on achieving an understanding of how The Last ...