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dc.contributor.authorMorrison, A.
dc.contributor.authorHay, Brian
dc.date.accessioned2018-06-29T20:21:13Z
dc.date.available2018-06-29T20:21:13Z
dc.date.issued2010-06
dc.identifierER1805
dc.identifier.citationMorrison, A. & Hay, B. (2010) A review of the constraints,limitations and success of Homecoming Scotland 2009, Fraser of Allander Economic Commentary, vol. 34, , pp. 44-54,
dc.identifier.urihttp://www.strath.ac.uk/media/departments/economics/fairse/backissues/Fraser_of_Allander_Economic_Commentary,_Vol_34,_No_1.pdf
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/1805
dc.description.abstractThe aim of this review is to provide insight and analysis of a government tourism initiative within the geographic context of Scotland. It highlights the centrality of public-private partnership and the catalytic role of key government agencies in channelling investment, energies, events and marketing effort for a nationally focused tourism theme of Homecoming Scotland 2009 (HS09). The review also delves below the public relations veneer of many such activities to uncover the political debates and controversies, and the wider issues that may have detracted from the degree of success achieved by the initiative. Given that, the initiative was concluded only within the last few months and has still to be fully evaluated; it is only possible to draw tentative conclusions on the projects outcomes for tourism destination marketing and management in general. The longer-term impacts of HS09 such as repeat visitation and changes in the perception of Scotland will take a number of years to monitor, and only then will we be able to assess the legacy benefits of HS09.
dc.format.extent44-54
dc.publisherUIniversity of Strathclyde Business School
dc.relation.ispartofFraser of Allander Economic Commentary
dc.titleA review of the constraints,limitations and success of Homecoming Scotland 2009
dc.typearticle
dcterms.accessRightspublic
dc.description.facultydiv_BaM
dc.description.referencetextAncien, D., Boyle, M., Kitchen, R. (2009) The Scottish Diaspora and Diaspora Strategy: Insights and Lessons from Ireland. Scottish Government Social Research. Anon (2003) Finnie plans tourist 'Homecoming Year', The Herald, 22nd April. Anon (2009) Welcome back, The Herald, 25th July. Anon (2010) Homecoming helps Scottish tourism defy the recession, Destination UK, Issue 34 May/June. Audit Scotland, 2010. The Gathering 2009, Project Brief. April 2010. Bhat, S. S., Milne, S. (2008) Network effects on cooperation in destination website development, Tourism Management, Vol. 29, No. 6, pp. 1131-1140. Blythman, J. (2009) Tartan kitsch has its place but it's not modern Scotland, Opinion, Sunday Herald, October 18, p. 3. Donnelly, B. (2009 Clan gathering that ran at a 600,000 loss to be repeated, The Herald, October 16, p. 13. Eirich, F, & McLaren, J. (2008) Engaging the Scottish Diaspora - Internal Document. The Scottish Government's Europe, External Affairs and Cultural Analytical Unit. EventScotland. (2009) The Gathering Economic Impact Assessment. EKOS Economic and Social Development. Falconer, P.K. & Mclaughlin, K. (2000) Public-private partnership and the 'New Labour' Government in Britain in Osborne, S.P. (ed.) Public-Private Partnerships Routledge, London, pp. 120-133. Hall, C.M. (2005) Contemporary Issues in Tourism Management, in L. Pender and R. Sharpley (Eds) The Management of Tourism, Sage, London, pp. 217-245. Hutcheon, P. (2008) McConnell: Homecoming advert is a waste of money, The Herald, 13 December. Hutcheon, P. (2009) Probe call as public carries burden for losses by Clan Gathering firm, Sunday Herald, October 18. Kemp, K. (2009) What has Scotland done to its brand? Business Herald, October, p. 8-9. Lederer, P. (2009) Homecoming Scotland: the making of Scotland, public lecture, Edinburgh Lectures, Edinburgh City Council, October 14th. Lynch, P., Morrison, A. (2007) The Role of Networks. In Michael, E. (ed.) Micro-Clusters and Tourism Networks, Elsevier, Oxford, pp. 43-62. McCracken, E. (2008) Poetic Injustice: Fear that Robert Burns has been sidelined in celebrations for his own 250th birthday. The Herald 31st May. Page, S., Connell, J. (2006) Tourism: a modern synthesis, Thomson Learning, London. Ryan, C. (2005) Destination Marketing and Technology, in L. Pender and R. Sharpley (Eds) The Management of Tourism, Sage, London, pp. 246-258. Scottish Executive. (2006) Scottish Tourism: The Next Decade - A Tourism Framework for Change Scottish Government (2007a) Join a year-long celebration of Scotland and the Scots. Scottish Government (2007b) Launch of M Events Fund To Encourage Scots to Come Home. Scottish Parliament (2009a). Question S3W-21419. 11th March 2009. Scottish Parliament (2010a): Economy, Energy and Tourism Committee (2010) Homecoming Scotland 2009 (Evaluation). Minutes of meeting of 3rd March 2010. Scottish Government (2009a) Scottish Tourism Key Sector Report 2009. SPICe. Scottish Government (2009b) Homecoming - the real thing, News Release. Treasury, H.M. (2003) The Green Book: Appraisal and Evaluation in Central Government. TSO, London. VisitScotland (2009a) Tourism in Scotland 2008. VisitScotland (2009b) Invitation to Tender for implementation and enhancement of the Homecoming Scotland 2009 Evaluation Framework, VisitScotland, Edinburgh, February 27th VisitScotland (2009c) Homecoming Scotland 2009 - The Story So Far, VisitScotland, Edinburgh, Edition 2. VisitScotland (2009d) Homecoming Scotland: positive indicators, VisitScotland, Edinburgh, September 11th. VisitScotland (2010a) HS09 Evaluation, VisitScotland Edinburgh, Edinburgh, April 2010.
dc.description.volume34
dc.description.ispublishedpub
dc.description.eprintid1805
rioxxterms.typearticle
qmu.authorHay, Brian
dc.description.statuspub
dc.description.number1


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