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dc.contributor.authorReino, Sofia
dc.date.accessioned2018-06-29T20:20:31Z
dc.date.available2018-06-29T20:20:31Z
dc.date.issued2011-04-01
dc.identifierER2029
dc.identifier.citationReino, S. (2011) European Sustainable Tourism Labels: A tool to inform and educate consumers?, , , no. 27, , Edinburgh
dc.identifier.isbn9.78E+12
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/2029
dc.descriptionEdinburgh
dc.description.abstractConsumers' engagement with sustainable tourism practices and labels is lacking. However, there is limited understanding of the reasons behind this. In order to explore the topic, this study examined the views expressed by sustainable tourism labelling organisations about consumers'engagement. This includes obtaining an insight into the level of awareness and understanding that sustainable tourism label certifiers have about consumers; exploring the level of consumer education currently undertaken by sustainable tourism label certifiers; and examining the perceived benefit and limitations that these certifiers have on engaging consumers in the development of their labels. The results suggested that consumers are considered the key initiator of sustainable tourism practices. However, the level of communication of these organisations with consumers is limited. Recommendations to improve communication and to integrate consumers in the sustainable tourism development cycle are presented.
dc.format.extent27
dc.publisherQueen Margaret University
dc.publisherQueen Margaret University
dc.titleEuropean Sustainable Tourism Labels: A tool to inform and educate consumers?
dc.typebook
dcterms.accessRightspublic
dc.description.facultydiv_BaM
dc.contributor.sponsorThe Carnegie Trust for the Universities of Scotland
dc.description.ispublishedpub
dc.description.eprintid2029
rioxxterms.typebook
qmu.authorReino, Sofia
dc.description.statuspub


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