Embedding healthy eating: nudging or toolbox?
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Schr̦der, M. & Lyon, P. (2013) Embedding healthy eating: nudging or toolbox?, Nutrition & Food Science, vol. 43, , pp. 330-338,
Purpose: The purpose of this paper is to examine the rationale and limitations of public nudging approaches currently to be found in the UK food choice environment. Design/methodology/approach: The paper uses a critical review of the literature with case studies. Findings: Nudging has potential value to assist healthier food choices, although the current focus of proponents tends to be the individual micro-environment for selection rather than the wider food choice context. Ethical questions are raised by nudging as a policy and limited evidence of success to date would suggest that a combination of personalised tools and public nudges - individual empowerment and attention to the choice environment - might be more effective for embedded healthier eating. Originality/value: This paper contrasts the underlying assumptions of the nudge approach by reference to the behavioural toolbox. Emerald Group Publishing Limited.