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    Embedding healthy eating: nudging or toolbox?

    Date
    2013-07
    Author
    Schrder, Monika
    Lyon, Phil
    Metadata
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    Citation
    Schr̦der, M. & Lyon, P. (2013) Embedding healthy eating: nudging or toolbox?, Nutrition & Food Science, vol. 43, , pp. 330-338,
    Abstract
    Purpose: The purpose of this paper is to examine the rationale and limitations of public nudging approaches currently to be found in the UK food choice environment. Design/methodology/approach: The paper uses a critical review of the literature with case studies. Findings: Nudging has potential value to assist healthier food choices, although the current focus of proponents tends to be the individual micro-environment for selection rather than the wider food choice context. Ethical questions are raised by nudging as a policy and limited evidence of success to date would suggest that a combination of personalised tools and public nudges - individual empowerment and attention to the choice environment - might be more effective for embedded healthier eating. Originality/value: This paper contrasts the underlying assumptions of the nudge approach by reference to the behavioural toolbox. Emerald Group Publishing Limited.
    Official URL
    http://dx.doi.org/10.1108/NFS-03-2012-0028
    URI
    https://eresearch.qmu.ac.uk/handle/20.500.12289/2679
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    • Business, Enterprise & Management

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