Show simple item record

dc.contributor.authorPieczka, Magda
dc.date.accessioned2018-06-29T21:26:36Z
dc.date.available2018-06-29T21:26:36Z
dc.date.issued2011
dc.identifierER2917
dc.identifier.citationPieczka, M. (2011) Public relations as dialogic expertise?, Journal of Communication Management, vol. 15, , pp. 108-124,
dc.identifier.issn1363-254X
dc.identifier.urihttp://dx.doi.org/10.1108/13632541111126346
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/2917
dc.description.abstractThe article argues that, despite the key normative position occupied by the concept of dialogue in much mainstream public relations scholarship, public relations as an academic discipline has not engaged extensively with the theory of dialogue. While other academic and expert practitioner fields have developed much theoretical reflection, a range of dialogical tools, and created spaces in which the expertise is applied, public relations' normative interest in dialogue seems not to have translated into developing expert dialogic tools or spaces in which public relations experts routinely use such tools.
dc.format.extent108-124
dc.publisherEmerald
dc.relation.ispartofJournal of Communication Management
dc.titlePublic relations as dialogic expertise?
dc.typearticle
dcterms.accessRightsrestricted
dc.description.facultydiv_MCaPA
dc.description.volume15
dc.identifier.doihttp://10.1108/13632541111126346
dc.description.ispublishedpub
dc.description.eprintid2917
rioxxterms.typearticle
qmu.authorPieczka, Magda
dc.description.statuspub
dc.description.number2


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record