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dc.contributor.authorPieczka, Magda
dc.contributor.authorZorn, Theodore E.
dc.contributor.editorCarroll, Craig
dc.date.accessioned2018-06-29T21:26:42Z
dc.date.available2018-06-29T21:26:42Z
dc.date.issued2013-05
dc.identifierER2921
dc.identifier.citationPieczka, M. & Zorn, T. (2013) The reputation of corporate reputation: Fads, fashions, and the mainstreaming of corporate reputation research and practice, , , , pp. 513-529,
dc.identifier.isbn978-0-470-67098-9
dc.identifier.urihttp://dx.doi.org/10.1002/9781118335529.ch41
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/2921
dc.description.abstractThe corporate reputation construct has generated enormous popular interest and academic attention. Its rapid emergence and widespread adoption raises the question of whether it may be a passing fad or fashion. In this chapter, we examine corporate reputation discourse in relation to the characteristics of management fashions. While it is too early to determine if, like other fashions, it will decline in popularity, corporate reputation discourse shares many of the qualities of fashions.
dc.format.extent513-529
dc.publisherWiley
dc.relation.ispartofHandbook of Communication and Corporate Reputation
dc.titleThe reputation of corporate reputation: Fads, fashions, and the mainstreaming of corporate reputation research and practice
dc.typebook_section
dcterms.accessRightsnone
dc.description.facultydiv_MCaPA
dc.identifier.doihttp://10.1002/9781118335529.ch41
dc.description.ispublishedpub
dc.description.eprintid2921
rioxxterms.typebook_section
qmu.authorPieczka, Magda
dc.description.statuspub


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