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dc.contributor.authorPieczka, Magda
dc.date.accessioned2018-06-29T21:27:13Z
dc.date.available2018-06-29T21:27:13Z
dc.identifierER2936
dc.identifier.citationPieczka, M. () The Disappearing Act: Public Relations Consultancy in Theory and Research, , , , ,
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/2936
dc.description.abstractThis paper concerns itself with the relative invisibility of the public relations consultancy in academic research and theory building. In conceptual terms, the paper draws on literature devoted to professional organizations, specifically to management consultancy focusing on similarities with public relations industry. The empirical material presented here is a case study of the UK consultancy industry between 1995-2000. The paper argues that taking a long-term view of public relations consultancy makes it possible to qualify some of the views about the practice articulated by its critics. The main findings of the analysis can be summarised as: consolidation, globalisation, and diversication.
dc.titleThe Disappearing Act: Public Relations Consultancy in Theory and Research
dc.typeconference_item
dcterms.accessRightsrestricted
dc.description.facultydiv_MCaPA
dc.description.ispublishedunpub
dc.description.eprintid2936
rioxxterms.typeconference_item
qmu.authorPieczka, Magda
dc.description.statusunpub


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