Writing PR history: issues, methods and politics.
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L''Etang, J. (2008) Writing PR history: issues, methods and politics., Journal of Communication Management, vol. 12, , pp. 319-335,
The article discusses history writing in public relations and how it has influenced the public relations discipline. The impact of authors' assumptions, values, and social constructs are discussed regarding the writing of historical interpretations and structures of public relations through the use of the four models analysis. Public relations developments in the U.S. and Great Britain are compared in relation to the influence of cultures on historical evolution and theory-building in public relations.