Public Relations and Diplomacy in a Globalized World: An Issue of Public Communication
Citation
L''Etang, J. (2009) Public Relations and Diplomacy in a Globalized World: An Issue of Public Communication, American Behavioral Scientist, vol. 53, , pp. 607-626,
Abstract
This article builds on earlier conceptual analyses that have contrasted public relations
with diplomacy and public diplomacy at conceptual and applied levels, to consider
further the theoretical and global issues of public relations' diplomatic work for
states and organizations in the context of globalization. A key feature of such work
is its intercultural nature, at the organizational, ethnic, and state levels. The discussion
draws inspiration from a range of disciplines including public relations, international
relations, strategic studies, media studies, peace studies, management studies, cultural
studies, and anthropology. Linking public diplomacy to public relations usefully
reconnects public relations to power, which has largely been ignored by dominant
organizational-management approaches to the subject.