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dc.contributor.authorPreston, Chris
dc.date.accessioned2018-06-29T20:20:32Z
dc.date.available2018-06-29T20:20:32Z
dc.date.issued2004-09
dc.identifierER3350
dc.identifier.citationPreston, C. (2004) Children's advertising: the ethics of economic socialisation, International Journal of Consumer Studies, vol. 28, , ,
dc.identifier.issn1470-6423
dc.identifier.urihttp://onlinelibrary.wiley.com/doi/10.1111/j.1470-6431.2004.00401.x/abstract
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/3350
dc.description.abstractThere is focus upon advertising and children for two broad reasons. First, it is because children are children, and are considered separately. Second, it is because children will become adults. Advertising therefore effects behaviour during childhood and continues to do so into adulthood. Advertising to children rarely receives a good press, and it remains a controversial topic in the wider domain. Is it responsible for poor diet? Does it make children pester their parents? Is there too much of it? And does Christmas have to start in September? Subsequently the issue has evolved to question whether there should be advertising to children, and if so whether it should be regulated. This discussion paper examines arguments for and against children's advertising, and concludes that whilst there are compelling arguments on both sides, advertising to children remains an economic necessity in need of adjustment and regulation.
dc.publisherBlackwell Publishing
dc.relation.ispartofInternational Journal of Consumer Studies
dc.titleChildren's advertising: the ethics of economic socialisation
dc.typearticle
dcterms.accessRightsrestricted
dc.description.facultydiv_BaM
dc.description.volume28
dc.identifier.doihttp://10.1111/j.1470-6431.2004.00401.x
dc.description.ispublishedpub
dc.description.eprintid3350
rioxxterms.typearticle
qmu.authorPreston, Chris
dc.description.statuspub
dc.description.number4


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