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dc.contributor.authorTominc, Ana
dc.date.accessioned2018-06-29T20:21:48Z
dc.date.available2018-06-29T20:21:48Z
dc.date.issued2014-07
dc.identifierER3739
dc.identifier.citationTominc, A. (2014) Tolstoy in a recipe: Globalisation and cookbook discourse in postmodernity. Nutrition & Food Science, 44 (4), pp. 310-323.
dc.identifier.issn0034-6659
dc.identifier.urihttp://dx.doi.org/10.1108/NFS-01-2014-0009
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/3739
dc.description.abstractPurpose - The purpose of this study is to demonstrate the impact of global celebrity chefs and their discourse about food on the genre of cookbooks in Slovenia. Design/methodology/approach - Focusing this discourse study on cookbook topics only, the analysis demonstrates the relationship between the aspirations of local celebrity chefs for the food culture represented globally by global celebrity chefs, such as Oliver, and the necessity for a local construction of specific tastes. While the central genre of TV celebrity chefs remains TV cooking shows, their businesses include a number of side products, such as cookbooks, which can be seen as recontexualisations of TV food discourse. Findings - Hence, despite this study being limited to analysis of cookbooks only, it can be claimed that the findings extend to other genres. The analysis shows that local chefs aspire to follow current trends, such as an emphasis on the local and sustainable production of food as well as enjoyment and pleasure in the form of a postmodern hybrid genre, while, on the other hand, they strive to include topics that will resonate locally, as they aim to represent themselves as the new middle class. Originality/value - Such an analysis brings new insights into the relationship between discourse and globalisation as well as discourse and food.
dc.format.extent310-323
dc.publisherEmerald
dc.relation.ispartofNutrition & Food Science
dc.titleTolstoy in a recipe: Globalisation and cookbook discourse in postmodernity
dc.typearticle
dcterms.accessRightsrestricted
dc.description.facultydiv_BaM
dc.description.volume44
dc.identifier.doihttp://10.1108/NFS-01-2014-0009
dc.contributor.sponsorUK Economic and Social Science Research Council (ESRC) (2008-11) and Ad Futura – Slovene human resources development and scholarship fund (2010-11)
dc.description.ispublishedpub
dc.description.eprintid3739
rioxxterms.typearticle
refterms.dateFCD2016-10-13
qmu.authorTominc, Ana
qmu.centreCentre for Communication, Cultural and Media Studies
dc.description.statuspub
dc.description.number4


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