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dc.contributor.authorSweeney, Majella
dc.contributor.authorGoldblatt, Joe J.
dc.date.accessioned2018-06-29T20:20:30Z
dc.date.available2018-06-29T20:20:30Z
dc.date.issued2016-03-30
dc.identifierER4329
dc.identifier.citationSweeney, M. & Goldblatt, J. (2016) An exploration of mixed research methods in planned event studies. Journal of Convention & Event Tourism, 17 (1), pp. 41-54.
dc.identifier.issn1547-0148
dc.identifier.urihttp://doi.org/10.1080/15470148.2015.1084602
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/4329
dc.description.abstractThe Fife Council in Scotland facilitated the development of 400 events in 2010. Six different and complementary research methodologies were utilized to evaluate these events. The research required the use of a range of quantitative and qualitative methods to establish the motives, feelings and well-being that impacted these events. Crowd counts, ethnography, semi-structured interviews, ethno-photography, focus panels, and electronic surveys were combined. The research demonstrates the potential for using mixed research methods to evaluate different planned events and depicts innovative methods for measuring the overall effectiveness of planned events from the organizational, as well as an individual, participant perspective.
dc.format.extent41-54
dc.publisherTaylor & Francis
dc.relation.ispartofJournal of Convention & Event Tourism
dc.titleAn exploration of mixed research methods in planned event studies
dc.typearticle
dcterms.accessRightsrestricted
dc.description.facultydiv_BaM
dc.description.volume17
dc.identifier.doihttp://doi:10.1080/15470148.2015.1084602
dc.description.ispublishedpub
dc.description.eprintid4329
rioxxterms.typearticle
refterms.dateAccepted2015-08-16
qmu.authorGoldblatt, Joe J.
qmu.authorSweeney, Majella
qmu.centreCentre for Applied Social Sciences
dc.description.statuspub
dc.description.number1


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