Show simple item record

dc.contributor.authorPreston, Chris
dc.date.accessioned2018-06-29T20:20:25Z
dc.date.available2018-06-29T20:20:25Z
dc.date.issued2016-07-05
dc.identifierER4460
dc.identifierhttps://eresearch.qmu.ac.uk/bitstream/handle/20.500.12289/4460/eResearch%25204460%2520pp.pdf
dc.identifier.citationPreston, C. (2016) Pre-school children and marketing communications. International Journal of Consumer Studies, 40 (5), pp. 618-623.
dc.identifier.issn1470-6423
dc.identifier.urihttp://doi.org/10.1111/ijcs.12307
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/4460
dc.description.abstractWithin the context of an existing body of work regarding children and marketing communications, which largely places meaningful interaction with marketing communication as out with the ability of pre-school children, research has been conducted upon parents of pre-school children, nursery teachers and pre-school children themselves within the environment of their nursery. Parents relate their experience that typically from the age of three their children recognize television advertising and have commenced retail interactions. Nursery teachers have noted that the children under their care personally interact within the context of brands, and the children themselves via their own verbalisations provide indications that in some cases at least 4-year-old children have an idea of advertising intent, and 3-year-old children typically are able to recognize advertising as being distinct from programme material. 2016 John Wiley & Sons Ltd
dc.format.extent618-623
dc.publisherJohn Wiley & Sons Ltd
dc.relation.ispartofInternational Journal of Consumer Studies
dc.titlePre-school children and marketing communications
dc.typearticle
dcterms.accessRightspublic
dc.description.facultydiv_BaM
dc.description.volume40
dc.identifier.doihttp://doi.org/10.1111/ijcs.12307
dc.description.ispublishedpub
dc.description.eprintid4460
rioxxterms.typearticle
refterms.dateAccepted2016-07-05
refterms.dateEmbargoEnd2018-08-18
refterms.dateFCD2016-09-05
qmu.authorPreston, Chris
dc.description.statuspub
dc.description.number5


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record