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    Ethical Issues around On-Line Marketing to Children

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    4468aam.docx (34.49Kb)
    Date
    2016
    Author
    Preston, Chris
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    Citation
    Preston, C. (2016) Ethical Issues around On-Line Marketing to Children, , , , ,
    Abstract
    As we devise ever more sophisticated methods of on-line marketing, devising systems that are able to reach into the everyday lives of consumers, we are confronted by a generation of children who face unprecedented intervention by commercial organisations into young minds, via electronic devices, and whether by computer, tablet or phone, such children have been somehow reduced to the status of their devices, with little regard for their well being as individuals. This discussion paper seeks to draw attention to such practice and questions the ethics of digital marketing methods.
    URI
    https://eresearch.qmu.ac.uk/handle/20.500.12289/4468
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    • Media, Communication and Production

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