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dc.contributor.authorFyfe, Jo
dc.contributor.authorSeaman, Claire
dc.contributor.authorBent, Richard
dc.date.accessioned2018-07-27T15:21:50Z
dc.date.available2018-07-27T15:21:50Z
dc.date.issued2020-02-05
dc.identifierER5370
dc.identifier.citationFyfe, J., Seaman, C. & Bent, R. (2020) Business internet use in small, family owned and managed hotels in Scotland. International Journal of Business and Globalisation, 24(2).
dc.identifier.issn1753-3627
dc.identifier.issn1753-3635
dc.identifier.urihttps://doi.org/10.1504/IJBG.2020.105171
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/5370
dc.description.abstractTourism and thus hospitality is a key strategic priority for the Scottish Government which in many communities is still highly dependent on small, family owned and managed hotels. This exploratory study is designed to initiate dialogue and to explore the complexity of the operating environment and perceived business support needs in the ever-more complex and dynamic e-environment. The development of the internet has altered the manner in which the hospitality industry operates; offering global marketing opportunities, open-source review sites and perhaps crucially the opportunity to interact with and sell directly to the consumer. Results indicate that the positive aspects of the internet were perceived to outweigh the disadvantages; however, the learning challenges identified were primarily around the effective management of on-line resources and global reputation. The vital role of small family owned and managed hotels in the development of a coherent tourism offering for Scotland is acknowledged here and can be additionally allied to geography. There are areas in Scotland, and indeed much of the world, that draw tourists yet are not sufficiently populous to host hotel chains or even specialist boutique hotels. In part, the reason tourists are drawn to those areas is precisely their relatively undeveloped nature, yet this creates a challenge for business learning within small independent hotels.
dc.publisherInderscience
dc.relation.ispartofInternational Journal of Business and Globalisation
dc.subjectSmall Business
dc.subjectFamily Business
dc.subjectHotels
dc.subjectTourism
dc.subjectInternet Use
dc.subjectMarketing
dc.titleBusiness internet use in small, family owned and managed hotels in Scotland
dc.typearticle
dcterms.accessRightsrestricted
dc.description.facultydiv_BaM
dc.description.volume24
dc.description.ispublishedpub
dc.description.eprintid5370
rioxxterms.typearticle
refterms.dateAccepted2018-05-14
refterms.dateEmbargoEnd2021-02-05
refterms.dateFCD2018-05-15
qmu.authorSeaman, Claire
qmu.authorBent, Richard
qmu.centreCentre for Applied Social Sciences
dc.description.statuspub
dc.description.number2


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