eTheses: Recent submissions
Now showing items 16-20 of 1841
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Themed vs Traditional: Is there a demand for themed weddings in Scotland?
(2019)This research investigates the motivations to have themed weddings and questions whether or not there is a demand for these in Scotland. Weddings have become a social aspiration for many and there has been some debate on ... -
An exploratory study, investigating the impacts zero-hour contracts have on the academic population within the higher education sector in Scotland
(2019)The primary aim of this research is to undertake a critical investigation on the use of zerohour contracts within a Scottish higher education institution by exploring the impact zerohour contracts have on academic employees ... -
To Investigate the Notions behind Celebrity Endorsements from a Marketing Point of View, and the Conceptual Relationship with Consumer Behaviour
(2019)The overarching arching aim of the research considers and investigates the notions behind celebrity endorsements from a marketing point of view, and its conceptual relationship with consumer behaviour. In accordance with ... -
An investigation into the complaint handling procedures of Scotrail using twitter as a means of communication
(2019)The primary aim for this research is to investigate the complaint handling procedures of Scotrail through the use of twitter. This study will explore the reasoning behind why complainants turn to twitter as a means to ... -
An Investigation into John Lewis and Partners plc and Whether Being a “Partner” at Different Levels of Management Has an Effect Upon Employee Motivation
(2019)Purpose The aim of conducting this research is to discover the effects and motivations behind being a co-owner in an employee owned firm, and whether this differs with the seniority of role being performed by the employee. ...