Browsing BA (Hons) Business Management Fast Track by Title
Now showing items 10-15 of 15
-
How user-created YouTube content influences young adult purchase intent in the computer games industry.
(Queen Margaret University, 2016)This report discusses the recent phenomena of young adults watching gameplay footage online. Although academic literature is relatively scarce in this field, certainly compared to the wealth of literature on some of the ... -
Identifying Intrinsic and Extrinsic job attribute preferences amongst Millennial students in Scotland
(Queen Margaret University, 2016)Purpose - This dissertation seeks to address the implications that are arising as the UK labour market currently undergoes a significant change. The largest generational cohort in the country - the Baby Boomers - are ... -
Impact of social enterprise on employment in central Scotland
(Queen Margaret University, 2017)This dissertation explores Social Enterprise and the impact it is having upon employment throughout central Scotland. With the Scottish Government taking out an ambitious ten-year Social Enterprise strategy, this sector ... -
An investigation into the perceived impact of corporate social responsibility (CSR) initiatives on customers’ purchase intentions in Scottish financial institutions
(2018)The purpose of this exploratory study is to investigate whether perceived corporate social responsibility (CSR) initiatives branded by Scottish financial institutions influence customers’ purchase intentions. For this ... -
An investigation of Corporate Social Responsibility in the Polish automotive industry; a corporate perspective of importance and effects on consumer behaviour
(2018)Purpose: The research aim was to determine the importance of Corporate Social Responsibility to automotive businesses operating in the Polish market. This study also aimed to identify and discuss the reasons for CSR’s ... -
Social media strategies for family firms in Cumbria and South-West Scotland
(Queen Margaret University, 2017)This research explores the usage of family firms' social media in Cumbria and South-West Scotland. The analysis is both broad analysing the whole area together, and also narrow by segregating the counties and comparing ...