Browsing BA (Hons) Business Management Fast Track by Title
Now showing items 4-15 of 15
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Case study analysis of the extent to which the social media marketing strategy influences B2B sales
(2018)This dissertation aims to critically investigate and develop an understanding of the use of social media marketing strategies by companies selling to businesses. The research has been designed as a case study, focusing on ... -
A Comparative Study of Gender Equality and Organizational Equality Policy.
(2018)This study is intended to investigate the topic of gender equality between male and female employees within a higher education establishment. The traditional, binary gender divide forms the focus of this research to the ... -
A critical evaluation of attitudes towards sustainable investment with a focus on pension funds – a case study on the company Siemens AG
(2018)This research project aims to examine the attitudes beneficiaries and pension fund managers hold towards incorporating sustainability as a bigger factor into their investment portfolios. The study does this by analysing ... -
Decision-making between genders; an analysis of risk assessment in a simulated business context.
(Queen Margaret University, 2016)This research explores the area of gender differences in decision-making; specifically risk taking and how individual levels of confidence may influence these variables. The aim of this study is to distinguish if male and ... -
An Exploration of How Different Leadership Styles Influence Employee Job Satisfaction and Performance in a Retail Environment
(2018)The purpose of this study was to evaluate if different leadership styles Influence Employee Job Satisfaction and Performance in a Retail Environment. A selection of employees and manager at a local midsized supermarket ... -
From the perspective of individual investors, what impact does the internet have on stock market trading?
(2018)There have been various technological advances which have greatly impacted the stock market. The internet can now be considered a highly important tool, influential in many aspects of life. However, there is a scarcity ... -
How user-created YouTube content influences young adult purchase intent in the computer games industry.
(Queen Margaret University, 2016)This report discusses the recent phenomena of young adults watching gameplay footage online. Although academic literature is relatively scarce in this field, certainly compared to the wealth of literature on some of the ... -
Identifying Intrinsic and Extrinsic job attribute preferences amongst Millennial students in Scotland
(Queen Margaret University, 2016)Purpose - This dissertation seeks to address the implications that are arising as the UK labour market currently undergoes a significant change. The largest generational cohort in the country - the Baby Boomers - are ... -
Impact of social enterprise on employment in central Scotland
(Queen Margaret University, 2017)This dissertation explores Social Enterprise and the impact it is having upon employment throughout central Scotland. With the Scottish Government taking out an ambitious ten-year Social Enterprise strategy, this sector ... -
An investigation into the perceived impact of corporate social responsibility (CSR) initiatives on customers’ purchase intentions in Scottish financial institutions
(2018)The purpose of this exploratory study is to investigate whether perceived corporate social responsibility (CSR) initiatives branded by Scottish financial institutions influence customers’ purchase intentions. For this ... -
An investigation of Corporate Social Responsibility in the Polish automotive industry; a corporate perspective of importance and effects on consumer behaviour
(2018)Purpose: The research aim was to determine the importance of Corporate Social Responsibility to automotive businesses operating in the Polish market. This study also aimed to identify and discuss the reasons for CSR’s ... -
Social media strategies for family firms in Cumbria and South-West Scotland
(Queen Margaret University, 2017)This research explores the usage of family firms' social media in Cumbria and South-West Scotland. The analysis is both broad analysing the whole area together, and also narrow by segregating the counties and comparing ...