BA (Hons) Public Relations and Marketing

What factors influence the millennial generation's online purchase intentions in general and in particular from small and medium-sized enterprises selling premium products in a B2C e-commerce environment in Scotland?

Unknown author (Queen Margaret University, 2016)

Introduction (part): The following research aims to investigate factors influencing the millennial generation's purchase intentions online in general and if they were to buy from an unfamiliar retailer. The study will begin ...
Constructing Polish national identity on social media: the case of the #jedzjablka (#eatapples) campaign - an activist's perspective

Unknown author (Queen Margaret University, 2016)

This dissertation looks at the construction of Polish national identity through the use of social media and activism. Specifically, it looks at the campaign #EatApples initiated by journalist Grzegorz Nawacki after the ban ...
Is there a 'direct' way forward? An exploratory study of Corporate Social Responsibility in the specialty coffee industry

Unknown author (Queen Margaret University, 2016)

Purpose: This study aims to examine the concept of Corporate Social Responsibility in order to develop empirical knowledge about the ways companies understand, incorporate and report on their societal activities. Design/ ...