BA (Hons) Public Relations, Marketing and Events
'The impact of extrinsic information on consumer perception of calorie content and uniqueness in chocolate' (Queen Margaret University, 2017)
How beauty vloggers eWOM impacts consumers' perceptions of credibility, attitudes towards brands and purchase intentions (Queen Margaret University, 2016)Introduction (part): This study aims to explore the rather new idea of vlogs (video blogs) with the objective of finding out what you need to make consumers' "hear you" in the niche market of beauty vlogs. The use of social ...
An investigation of how M&S is using social media to deliver their value driven marketing strategy to consumers. (Queen Margaret University, 2016)The objective of this paper is to investigate how M&S is using social media to deliver their value driven marketing strategy to consumers. Moreover, the paper looks at M&S three Christmas campaigns and if they on social ...