BA (Hons) Public Relations, Marketing and Events: Recent submissions
Now showing items 1-5 of 34
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How have brands adapted their Social Media Marketing efforts during the COVID-19 crisis? A qualitative research study within Edinburgh
(2021)Due to the changes COVID-19 has brought to many businesses around the world, brands have adapted SMM efforts to meet demand for online consumption. This research study delves into the strategies used by six brands within ... -
A comparative evaluation of public awareness of the Scottish and Portuguese government’s social marketing campaigns related to the Coronavirus (COVID-19) outbreak
(2021)Coronavirus disease 2019 (COVID-19), also known as the coronavirus, or COVID, is a contagious disease caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). COVID-19 has caused more than 159 million cases ... -
Investigating the influence of age, gender and personal values sociodemographic factors in consumers’ perceptions, attitudes and behaviours towards cause-related and green marketing strategies
(2021)Studies have shown that consumers are developing more conscious and interested attitudes towards a company’s sustainable concerns and socially responsible behaviours. Although some scholars have argued that sociodemographic ...