BA (Hons) Public Relations, Marketing and Events: Recent submissions
Now showing items 16-20 of 34
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AN INVESTIGATION OF GREEN MARKETING AND GREENWAHSING FROM A CONUSMER’S PERSPECTIVE. A QUALITATIVE STUDY
(2020)Environmental issues have become progressively important in recent years, resulting in consumers to consider their environmental contribution. Organisations have realised that it is essential to implement sustainable ... -
‘NATION BRANDING AND PUBLIC DIPLOMACY: A GERMAN CASE STUDY’
(2020)This study aims to provide research into nation branding and public diplomacy using Germany as a case study. It analyses the two elements in Germany and develops theories connecting nation branding and public diplomacy ...