Queen Margaret University logo
    • Login
    View Item 
    •   QMU Repositories
    • eTheses
    • PhD
    • School of Arts, Social Sciences and Management
    • Business, Events and Hospitality
    • View Item
    •   QMU Repositories
    • eTheses
    • PhD
    • School of Arts, Social Sciences and Management
    • Business, Events and Hospitality
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Mothers' experience of sustainable fashion consumption: an existential phenomenological exploration within Edinburgh

    View/Open
    1605.pdf (2.938Mb)
    Date
    2012
    Author
    Ritch, Elaine L.
    Metadata
    Show full item record
    Citation
    Ritch, E. (2012) Mothers' experience of sustainable fashion consumption: an existential phenomenological exploration within Edinburgh, no. 359.
    Abstract
    The research described in this thesis is an interpretative approach to exploring fashion consumption behaviour through applying a sustainability lens, underpinned by tenets of value. The research adopts existential phenomenology to explores the lived experience of mothers who work in a professional occupation, whereby lifeworlds which encourage intentions to adopt sustainability are juxtaposed within a myriad of lifeworld restrictions. The theoretical underpinning of the research assumes that consumers seek value in their consumption, whereby underlying tensions result in value trade--�]offs. As the research focus is to determine perceptions of fashion with the inclusion of sustainability, the participants evaluate a number of value types such as aesthetics versus ethics, price, quality, accessibility, altruism and guilt. The research identifies that situational values are focal; the immediacy of those consumer values contradict their detachment to production implications. Due to the dearth of information that can be meaningfully evaluated, the participants attempted to incorporate heuristic propensities to avoid fashion consumption which misaligned with their moral sentiment. Transferring sustainable principles from other consumption contexts to fashion resulted in uncertainty as to why sustainability was compromised and illustrated a reduced consciousness of what constitutes fashion production, including debating the implications of production on both the environment and for garment--�]workers. This dissimilarity contrasts with empowerment to adopt sustainability in other contexts situations, where value was maximised in networks sharing children�fs clothing, reusing plastic bags and recycling behaviours. Conclusions include that consumers can expedite fashion sustainability with meaningful guidance, supporting facilities and assurance of the positive consequences of sustainable behaviours.
    URI
    https://eresearch.qmu.ac.uk/handle/20.500.12289/7310
    Collections
    • Business, Events and Hospitality

    Queen Margaret University: Research Repositories
    Accessibility Statement | Repository Policies | Contact Us | Send Feedback | HTML Sitemap

     

    Browse

    All QMU RepositoriesCommunities & CollectionsBy YearBy PersonBy TitleBy QMU AuthorBy Research CentreThis CollectionBy YearBy PersonBy TitleBy QMU AuthorBy Research Centre

    My Account

    LoginRegister

    Queen Margaret University: Research Repositories
    Accessibility Statement | Repository Policies | Contact Us | Send Feedback | HTML Sitemap