An evaluation of how high street rejuvenation is affecting SMEs and small family businesses in Scotland
(2014) An evaluation of how high street rejuvenation is affecting SMEs and small family businesses in Scotland, no. 67.
This paper introduces the extent to which small family run enterprises in Helensburgh, Scotland are affected by the decline of the high street and whether new rejuvenation plans being implemented are going to save the high street. Current literature discusses the affects that consumer, social demographic and retail change have all had on SMEs and small family run enterprises. This study aims to discuss how these changes have affected the organisations and how, if at all, they are able to survive and adapt in such a volatile environment. A phenomenological research process was carried out with the purpose of collecting data by way of nine semi-structured interviews. Eight small family run enterprises were picked in order to gain first hand knowledge of how the businesses were dealing with regeneration transformation happening within the town. Additionally, the contract manager of the works being carried out was interviewed in order to express the comparative perspective. Data was collected, transcribed, coded and finally compared to key literature in order to highlight key subjects upon which to draw conclusions. The results disclosed that shopkeepers operating in the town are currently struggling to see how any rejuvenation plans are going to have a positive effect on the number of people and new businesses coming into the area. Furthermore, the consensus was that they would have found it easier to accept the changes happening if they had had more of a proactive role in the initial phase of planning. Consequently the results highlighted that for changes to be successful within a town such as Helensburgh, it is vital that councils, shop owners and managers work closely to come to results which benefit both parties.