The Motivational Factors for Volunteers in British Heart Foundation Retail Stores: A Mixed Methods Study
(2014) The Motivational Factors for Volunteers in British Heart Foundation Retail Stores: A Mixed Methods Study, no. 77.
Purpose The dissertation focuses on the motivational factors which encourage individuals to volunteer in British Heart Foundation retail stores. Design/Methodology/Approach The dissertation presents a literature review of the current motivational themes. These include; altruism, skill-development, social inclusion and the community. Subsequently, the study is implemented with a mixed method approach of qualitative interviews with professional managers and quantitative questionnaires with current volunteers at the BHF. Results/Discussion The dissertation discovered that the majority of volunteers (58%) exude altruistic reasons for agreeing to unpaid work. However, a significant proportion of BHF volunteers (35%) demonstrated a desire to develop personal skills. Practical Implications Charity retail managers are required to understand the motivation of volunteers to align individual preferences with organisational objectives. This ensures effective communication between the two parties to function as an effective team. Keywords Volunteers, Organisation, Manager, Altruism, Skill-Development, Community, Social Inclusion, Tasks, Motivation, Gender, Age.