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dc.contributor.authorBent, Richard
dc.contributor.authorEmslie, Lisa
dc.date.accessioned2018-06-29T20:19:53Z
dc.date.available2018-06-29T20:19:53Z
dc.date.issued2007
dc.identifierER77
dc.identifier.citationBent, R. & Emslie, L. (2007) Public sector business support providers : marketing business support to the ethnic business sector, Marketing Intelligence & Planning, vol. 25, , pp. 460-482,
dc.identifier.issn0263-4503
dc.identifier.urihttp://dx.doi.org/10.1108/02634500710774941
dc.identifier.urihttp://www.emeraldinsight.com/Insight/menuNavigation.do?hdAction=InsightHome
dc.identifier.urihttps://eresearch.qmu.ac.uk/handle/20.500.12289/77
dc.description.abstractPurpose - The economic and social importance of minority ethnic-owned businesses (MEBs) is widely recognised, but it is also well-known that the providers of business support services have so far fallen short of the ideal in identifying, targeting and communicating with MEBs. This study seeks to add to the very limited academic literature on the topic by investigating the application of marketing principles to the task, in Scotland. Design/methodology/approach - Data for interpretation were collected by six semi-structured in-depth interviews with public-sector business-support providers in Edinburgh and Glasgow. Findings - Providers are aware of the lack of awareness among MEBs of the services available, and the consequent poor take-up rates. Some have made limited efforts to initiate change by beginning to differentiate their products and services, and market them proactively, but others still favour a generic approach. A constraint on further progress is the lack of useful databases. Research limitations/implications - This was a small-scale exploratory study. It would be useful to use its tentative findings as the departure point for broader-based studies, especially where MEBs are more numerous. Practical implications - The findings contain lessons for academic researchers and marketing practitioners with an interest in ethnic minorities. Various differentiated- marketing strategies are discussed, and promotional strategies for targeting the owners and operators of MEBs. Originality/value - This study adds significantly to the published body of knowledge. Its findings are potentially applicable in the wider context of non-profit, public-sector and services marketing.
dc.format.extent460-482
dc.publisherEmerald
dc.relation.ispartofMarketing Intelligence & Planning
dc.subjectMarketing
dc.subjectBusiness Support Services
dc.subjectEthnic Minorities
dc.subjectMarketing Strategy
dc.subjectUnited Kingdom
dc.titlePublic sector business support providers : marketing business support to the ethnic business sector
dc.typearticle
dcterms.accessRightsrestricted
dc.description.facultydiv_BaM
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dc.description.volume25
dc.identifier.doihttp://10.1108/02634500710774941
dc.description.ispublishedpub
dc.description.eprintid77
rioxxterms.typearticle
qmu.authorBent, Richard
dc.description.statuspub
dc.description.number5


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