With existing empirical research's latent state, rarely surrounding innovation and its potential impact on high street bookmakers. Since the turn of the 21st century innovation has continued to evolve and impact everyday life. The aim and purpose of this paper is to investigate how innovation has impacted high street bookmakers in the city of Edinburgh.
The methodological design applied in the study is an exploratory, phenomenological, and qualitative approach. The researcher opted for semi-structured interviews as the appropriate method of collecting data from a purposively selected, non-random sample of six participants in managerial positions, in three different organizations, within high street bookmakers in Edinburgh.
By analyzing data through a repeated process, six main themes were identified; impact of product innovation. implementation of new product development (NPD), importance of integrated product development (IPD), whether process innovation has been successfully implemented, fixed odds betting terminals (FOBTs), and self-service betting terminals (SSBTs). The findings enabled the linking of the key themes organizational, product and process innovation which formed a conceptual framework. Overall the study contributes to broadening the understandings of the type of innovation that is implemented within high street bookmakers in Edinburgh and how they are impacted.||