Event Management: Bridging The Gap Between Theory And Practice
(2014) Event Management: Bridging The Gap Between Theory And Practice, no. 75.
Events Management has long been under scrutiny in the academic field with regards to its professionalism and maturity as an industry. Many attempts have been made to define Event Management as well as the roles found within the discipline. The literature portrays contradicting ideas and ultimately cats confusion over what the roles mean and what exactly is involved with Event Management. Therefore identifying a problem for graduates emerging from an Events Management degree. Eight semi-structured interviews were conducted in a qualitative approach to investigate this confusion in order to reach clarification and essentially close the gap between theory and practice. It was found that Event Management did not drift far from the classical theories of management, regarding the importance of hierarchical management. Attempts at further definition and identification of skills were deemed as impractical due to the scale and changeable nature of the industry from day to day. Role definition was also disregarded due to the lack in generalisability of any suggested definitions due to the range of sectors and the specificity of structures within organisations. What was generated from the research are three Event Management qualities essential for the industry, and three Event Management divisions outlining the different areas an event professional could work within. The identified qualities and divisions need to be further implemented into the Event Management education system to ensure graduates are better prepared for the Event Management working environment.