An investigation into the role of the Royal Highland Show (RHS) in developing social capital and the affect this impact has upon the RHS stakeholders
(2014) An investigation into the role of the Royal Highland Show (RHS) in developing social capital and the affect this impact has upon the RHS stakeholders, no. 70.
The aim of this research project was to investigate if the impact of social capital generated by the Royal Highland Show had an affect on the event's stakeholders. The following objectives have been set and will be answered throughout this paper: • To investigate the social capital generated by the RHS. • To explore the indicators of social cohesion and inclusion and how they contribute to social capital. • To examine how the impact of social capital affects the event's stakeholders. A detailed literature review was carried out to highlight the areas of event literature relevant to the research project. The areas that were discussed were social capital, social cohesion and social inclusion. This study then conducted eight semi-structured interviews with individuals that are involved with the Royal Highland Show. Any potential ethical issues were mentioned in the methodology chapter as well as the validity and reliability of the research. The telephone interviews conducted were recorded and transcribed. The transcriptions and email responses were thematically analyzed in correspondence to the aim and objectives of the study. The key findings were categorized into five different themes: understanding of social capital, networking, building relationships, socialising and the inclusion of wider audiences. The five themes reflect upon the creation of social capital from the hosting of the Royal Highland Show and how it affects the event's stakeholders. The themes which were generated from the key findings conclude the research project and enabled the researcher to establish recommendations based upon the results and highlight areas of future research.